Keywords are the integral part of SEO. Without keywords, you cannot optimize the site and bring it to the first page of search results. There are many keyword tracker tools available in online. However, you need to use the best keyword tracker tool to find out the ranking of the keywords relevant to your business. Undoubtedly, optimizing the website with the relevant keywords will bring in more traffic and thereby conversions to your site. In fact, the audience searching with the keyword relevant to your business will make your website appear on the first page of Google search results.
When you use the keyword tracking tool, it helps you to find the keywords along with their ranking in the search engines. Also, it lets the SEO consultants to monitor the performance of keywords on the WebPages. If the performance of the site is poor or you would like to improve the performance, then you can optimize the site by embedding the right keywords which have better ranking.
It is crucial for the search engine optimizers to target the right keyword for their websites to get qualified traffic. Basically, when you target the right keyword, you would get a sea of traffic to your site and can convert the qualified traffic into sales with ease and without putting in efforts. When you get wrong traffic, there would be increase in bounce rates of your site. When the bounce rate increases, it would eventually push down the ranking of your site on SERP results.
There are a free keyword tracker tools available. Examples of few include Google keyword planner, Word tracker, etc. This helps you to stay ahead of the competitors, since most of the people do not thoroughly research in finding the long tail keywords for their websites. When you use these tools, you can get ideas of what type of keywords to be included on your web pages to drive more traffic.